How important is an online blog?
A blog can be a basic communication tool with targeted clients. With the blog, we can bring our customer service to a close look, because the blog readers are usually those who need additional information to buy and are more loyal customers with well-prepared content. In any case, the blog is also important for SEO. At the moment, I would focus more on technical work where we can provide direct sales. For online sales, the blog is usually less successful than the sales website, but with quality content and then re-marketing to blog visitors it raises the CR very high.