Unifying your online and offline marketing to boost growth

2017-10-07

If you're the owner of a new or small business, you know that it can sometimes feel like an impossible task to manage all areas of your business.

You may feel like you're expected to be not only knowledgeable in product development, sales, marketing, accounting and the legal side of running a business, but able to confidently make decisions and execute strategies. Whether you work solo or with a small team, you will recognise the importance of effective marketing. You may have created the coolest / best / most innovative business on the planet, but if no one knows about it you won't be in business much longer.

This is where the pressure hits. Maybe you don't know much about marketing; especially all of the new channels that you need to be utilising like social media, blogs, vlogs, SEO and pay per click advertising. Maybe you don't have the knowledge to DIY your digital marketing and you may not be in a position to add someone new to your team, so why not just outsource the work?

A great deal of businesses have had the exact same realisation, thinking that they will continue to look after their offline marketing (such as brochures, print advertising and in store branding) and pay a freelancer or agency to take care of all of the tricky online stuff that they don't have time for. However, what looks like an intelligent decision can easily backfire.