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How do you prioritize leads intelligently? Tracking the behavior of current prospects and their level of engagement can help determine their place in the buying cycle. Assigning points for various actions, lead scoring provides a data-driven approach to delivering the right message to each prospect at the right time.

The 5 dimensions of interaction design(1) is a useful model to understand what interaction design involves. Gillian Crampton Smith, an interaction design academic, first introduced the concept of four dimensions of an interaction design language, to which Kevin Silver, senior interaction designer at IDEXX Laboratories, added the fifth.

Regardless of whether a customer here is from Slovenia or from USA, Japan, it is necessary to develop a fair attitude towards clients everywhere. Respect means offering enough information to buy, terms of purchase, and, in particular, the conditions for returning the product. In principle, many online stores are afraid of this part - the...

The offer of marketing agencies is large, so the choice is actually difficult. Even if one partner works well, it is always possible to work even better because of a better organization, relationship. In selecting agencies (as well as colleagues and other partners) I look first:

A blog can be a basic communication tool with targeted clients. With the blog, we can bring our customer service to a close look, because the blog readers are usually those who need additional information to buy and are more loyal customers with well-prepared content. In any case, the blog is also important for SEO. At the moment, I would...